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March 19th, 2024
Shanthi Sepe-Chepuru
@ssc627Endorsem*nt deals are one thing – but for a professional athlete, having your own logo is another entirely. Shohei Ohtani, already the most interesting man in baseball, can now count himself among the superstars to receive such an honor.
Ohtani, in collaboration with New Balance, officially revealed the logo on Monday, just ahead of the 2024 Seoul Series between the Dodgers and Padres, which begins on Wednesday. The design depicts Ohtani rounding first base and will be featured on a number of future projects during the 2024 season.
— New Balance (@newbalance) March 19, 2024In that run, every soul delights. The Shohei Ohtani Signature Logo.
その走りに、すべての命が喜んでいる。大谷翔平シグネチャーロゴ。#NewBalance #ShoheiOhtani pic.twitter.com/e0YnOWqbFn
"To finally reveal this special logo that I’ve worked closely on is truly an exciting moment for me," Ohtani said in the release announcing the logo. “It is a visual representation of my journey in baseball and I am excited to share it with the world. I also look forward to using this logo with future projects that we will reveal throughout the 2024 season."
Since signing on with New Balance in 2023, Ohtani has been a face of the brand's “We Got Now” campaign, which showcases "the effortless confidence that comes from those bold enough to embrace the present and the possibility of ‘the now.’"
“Since joining forces with New Balance, Shohei Ohtani has been nothing short of incredible to work with both on and off the diamond. We have collaborated with Shohei on charitable endeavors in Japan, global brand storytelling, product and a lot more still to come,” said Chris Davis, New Balance Chief Marketing Officers and SVP of Merchandising. “Shohei is truly a reflection of our values, and this is just the beginning. We will continue to innovate, inspire and give back in a way that can only be expressed through Shohei.”
